Practical steps for small and medium businesses looking to grow their online presence in Nigeria.
For Nigerian SMEs, a strong online presence is no longer optional—it's essential for reaching customers, building trust, and staying competitive. But where do you start?
First, claim your business on Google. A Google Business Profile helps customers find you when they search locally. Add your address, phone number, hours, and photos. Encourage satisfied customers to leave reviews.
Social media matters. Choose one or two platforms where your customers spend time—often WhatsApp, Facebook, or Instagram—and post consistently. Share product updates, tips, and behind-the-scenes content. Respond to messages promptly.
A simple website can make a big difference. It doesn't need to be fancy—clear information about what you offer, how to contact you, and perhaps a way to request a quote or place orders. We help businesses set up and maintain websites and e-commerce platforms.
Track what works. Use basic analytics to see which posts or pages get the most engagement. Adjust your strategy based on real data, not guesswork.